I was honored to have my interview published in the Monsey View magazine!
Hope you enjoy !!
How were you introduced to the fashion industry?
Since I knew how to hold a pen I used to draw evening gowns, in the most beautiful colors and styles I could imagine.
Fast forward a few years, I learned how to be more precise, track trends, pick colors and graduated with an Art minor from the Fashion Institute of Technology in Manhattan. I even made my final project a collection of evening gowns all inspired by NYC where I lived then.
The quest to pursue my passion didn’t stop there and I opened my own custom-made gowns company, the original La Pelcha brand. I would tailor customized designs to customers, fitting with their style and personality.
In a quest to round out my fashion portfolio even more I went on to work as an assistant designer at a popular woman’s clothing line in the Fashion District and then as a main designer for a children’s clothing manufacturer.
What made you want to open your own boutique?
I was working as a designer and while it was really fun, I missed the fabulousness of evening gowns.
The click really happened while I was preparing my wedding. I decided to design my own wedding gown as well as my sisters’ dresses. They came out so beautiful that all my love for evening wear came right back to me.
After a barrage of compliments, the urging of family and friends, and many hours of planning, my dream finally came true and Powder by La Pelcha boutique became a reality.
What is the meaning and inspiration behind this unique name?
Well, there are really two parts to the name.
The first part, powder, is like a powder room. This is the feeling I tried to translate in the design of our boutique, intimate and feminine. We have pink velvet couches and gold mirror tables, as well as a large fitting room. Everything is designed so that our customers can feel at ease and taken care of personally.
The second part, La Pelcha, is the name of my original brand I created right out of college, and it has a personal story behind it, my first recollection of fashion and what it means to me.
Twirling in my new dress, not more than 5 years old, I asked my grandmother if she thought the dress made me look beautiful. My grandmother replied: “For sure, but it’s not the dress, it’s la percha” – “Percha” meaning a hanger in Spanish. She was saying how she thought her granddaughter was beautiful because of herself and not because of what she was wearing. What I heard then, was “La Pelcha” and for me, this is the definition of beauty.
As Yves St Laurent was once quoted saying: “What is important in the dress is the woman who is wearing it”.
And this is actually what we aim to do, making each and every woman’s own inner “Pelcha” shine out by offering beautiful gowns designed with them in mind.
What type of gowns do you offer?
We carry wedding and evening gowns, for the bride herself, as well as for her mother and sisters. We have long and short gowns and make sure to offer a wide selection of designs to appeal to all tastes and personalities. Our gowns are made by top designers in Spain, Canada, the US and and Israel, among others.
Our bridal Israeli designers are part of the top 10 designers in the country.
All of the dresses we carry were made exclusively tznius for us [sleeves and length added], meaning this tznius design does not exist anywhere else. Our designers do not “build up” their original designs; they create new tznius patterns exclusively for us.
We also proudly carry our own line, La Pelcha, which are our own inspired designs.
Do you also carry accessories?
We carry a beautiful line of high-end fashion jewelry made in Spain. They have a very expensive look and are finely handcrafted with leather backing. They’re a must-see!
We also have a full line of bridal accessories, such a belts, veils and hair pieces.
How do you keep up with the fashion trends?
There are a few fashion forecasting companies, such as WGSN, which are used by the biggest brands and predicts colors, textures, materials, prints and other styles that will be presented on the runway and in the stores for the upcoming seasons.
They forecast fashion for haute couture, ready-to-wear and more.
However, no matter how convenient – and mostly always right – this tool is, it is very important for us to keep an eye out for what our market likes. We look everywhere for design inspiration, at from their inspiration pictures photos from of celebrities’ wardrobes and designer collections to their our own friends’ gowns at local weddings. Because you never know, the forecast might tell you that plastic lace print is super trendy, but it could be too fashion forward and all our customer wants are is real lace and tulle.
As well, as a high-end boutique, we try to keep a certain amount of timeless, classic and fashionable style in our collections and not give in to fads too much. You wouldn’t want a Chanel suit to go out of style after three months, would you?
How long does it take to have a gown ready?
We carry sample sizes in our store. If the dress fits, you’re free to take it home.
However, if you need a different size, it usually takes our designers 4 to 6 weeks minimum for evening gowns and up to 3 months for wedding gowns to make and ship back to us. So plan ahead!
What is your vision for your Powder boutique?
We would love to be the first place you everyone goes to when they’re looking for a gown.
We aim to offer a stress-free, easy and satisfying experience. We have a comfortable sitting area for our clients as well as for their accompanying family and friends. We also offer drinks and snacks if you need a pick-me-up in the middle of a busy day.
We are hoping to grow with our the community and be able to provide the best quality of high-end fashion with a top service to go along.
Can you offer our readers some tips and advice on selecting a gown?
First thing I would say is, plan ahead! Remember a gown usually takes 4 to 6 weeks to make.
You don’t want to be that person who is running around looking for a gown a week before your simcha. Chances are, you might have to go with whatever is on the rack.
Second thing, any and all fashion rules are meant to be broken. Fashion is about breaking its own rules. There will always be a new style coming out. Choose something you love, that complements your figure and that you feel great in. Don’t forget, your attitude is 90% of the beauty of the gown. Remember the lesson the little girl got from her grandmother: La Pelcha!
About the designer:
Levana Eidlisz was born and raised in Paris, France. She studied at the Fashion Institute of Technology and has a broad experience of the fashion industry. She recently opened a high-end boutique of evening and bridal wear, Powder by La Pelcha in Monsey, NY.